UPM Raflatac launches a new solution for brand promotion, protection and logistics applications – RafMore

Photo: UPM Raflatac

UPM Raflatac, one of the world’s leading suppliers of self-adhesive label materials, announced launch of a new solution for brand promotion, protection and logistics applications.

According to the announcement, developed in cooperation with cloud-based data and content management experts Magic Add, RafMore combines pressure-sensitive labels and unique machine-readable codes to open up completely new possibilities for product verification and tracking, marketing analytics and consumer engagement. It is a smart solution that provides the possibility to give each and every labeled product a unique digital identity.


Jan Hasselblatt, Director, Global Business Development, UPM Raflatac, commented:

RafMore allows brands to unlock the largely untapped potential of the labels attached to their products in a variety of different ways. RafMore connects each and every labeled product to the web and helps brands gather valuable information that can be used to increase consumer engagement, optimize logistics processes, and protect brand integrity.”

Recently, UPM Raflatac expanded small roll service of Southwest Label Stock in the US

UPM Raflatac is one of the leading producers of self-adhesive label materials. It supplies high-quality paper and film label stock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices employing around 2,800 people. The company made around  USD 1.6 billion (EUR 1.4 billion) sales in 2015.

Earlier  UPM was listed as the forest and paper industry leader in the Dow Jones Sustainability Indices for 2017-2018

About UPM:

The company is largely focused on fibre- and biomass-based businesses, recyclable raw materials and products. UPM integrates bio and forest industries and operates across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper ENA (Europe and North America) and UPM Plywood.

Source: Woodbizforum