UPM launched a new solution for the thin print market – UPM EcoLite. The product has been specially designed to meet the needs of customers printing pharmaceutical leaflets and religious literature as well as user manuals and instructions.
UPM EcoLite is available in 29, 32, 34 and 38 g/m2. A lighter paper equals a smaller environmental footprint as it requires fewer raw materials, less water and less energy to produce and transport.
Joonas Järvinen, New Business Development Manager, News and Retail at UPM, commented:
“The product is a result of extensive R&D work at Kaipola mill in Finland. The name, UPM EcoLite, says it all: In addition to being an ecological choice, it offers our customers an economical option without compromising on the reading experience or folding properties of the paper.
The development of lightweight papers is a perfect example of resource efficiency, which is one of the cornerstones of our sustainable operations. Our customers get the same printing area using less materials. At the same time, the environmental impacts of production and the supply chain as a whole decrease significantly.”
UPM Paper ENA (Europe and North America) is the world’s leading producer of graphic papers, offering an extensive product range for advertising and publishing as well as for home and office use. The high-performance papers and service concepts of UPM add value to our customers’ businesses, while actively fulfilling demanding environmental and social responsibility criteria. With its headquarters in Germany, UPM Paper ENA employs approximately 8000 people.
The company is largely focused on fibre- and biomass-based businesses, recyclable raw materials and products. UPM integrates bio and forest industries and operates across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper ENA (Europe and North America) and UPM Plywood.