Kährs Group and Södra agreed a multi-year sales contract for oak logs supply in Sweden

Photo: Kährs Group

Kährs Group, a world leading manufacturer of wood flooring and PVC-free resilient flooring, and the forest industry group Södra have signed a multi-year sales contract for oak logs from Södra’s members.

According to the announcement, Södra has been delivering oak logs from its members’ forests to Kährs Group for wood flooring production for a long time. The extended partnership aims to strengthen the joint value chain by leveraging the broad expertise possessed by both Kährs Group and Södra in this area.

Christer Persson, President and CEO of Kährs Group, commented:

“Demand for oak wood flooring has been high for a long time and we see no slowdown in the interest shown by our customers, who appreciate the versatility and wide range of design solutions this material offers. We want to further develop our oak purchasing, and the long-term approach of Södra’s business model and an extended partnership with forest owners will present us with the right conditions for achieving this goal.”

Earlier Kährs Group signed an agreement to supply wood flooring to Stena Fastigheter.

About Södra:

Södra is the economic association that unites more than 50,000 forest owners in southern Sweden. The Group’s three business areas are production of sawn and planed timber goods, interior products, paper pulp and biofuel. In recent years Södra has also become such a large producer of electricity. It employs 3,500 people in areas that range from forestry management and environmental conservation to accounting, sales and product development.

About Kährs Holding:

The company is a world-leading flooring manufacturer in hardwood and resilient flooring with a number of strong brands in its product portfolio, including Kährs, Karelia and Upofloor. Kährs Group, which delivers products to more than 70 countries, is the market leader in Sweden, Finland, Norway and Russia and holds a strong position in other key markets, such as the UK and Germany. The Group has approximately 1,600 employees and annual sales of EUR 300 million.

Source: Woodbizforum